The movie rental site Film2Home changes name to Plejmo and uploads with three times as many films today. New customers will be attracted from pirate sites – and from the theaters.
New Technology wrote on Friday that film2home buys competitor Scandinavia and simultaneously launching a brand new service for digital streaming movie.
On Tuesday morning featured Film2home CEO Ulrika Lindwall the new film services Plejmo, which from the start has about 700,000 customers and the summer will have tripled their movie catalog to 20,000 movies – old and new.
Even now it has opened a beta version of Plejmo.com with a new, improved search engine. Current Film2home customers become customers of Plejmo with their old accounts and logins.
On today’s press conference in Stockholm, the film company Warner Bros. Nordic CEO Stefan Lampinen to indicate that the film industry is in favor of services Plejmo, which will hopefully attract movie lovers from illegal downloading from pirate sites – mainly Pirates of streaming digital film.
Ulrika Lindwall, who has a background in Spotify, where she was Director of establishment of new markets, has a vision to get the studios to release their new movies directly to digital distribution.
I Today, cinemas exclusive new movies for four months. Only after they are released for rental.
Plejmo face already several innovations, such as the films can also be loaded into tablets and mobiles for 48 hours. She also talks about Plejmo will be available through Google TV stand Chromecast and that the dynamic pricing model Film2home this practice can become even more dynamic – and attractive.
This means that movies that are in demand by many at just one point get a higher price than a movie that you are alone in wanting to rent. Today the price range varies between three crowns and 49 crowns. Although a variety of free movies available with as bait.
– With Plejmo we have created a service with very great potential and we have already Today the largest range of films in Sweden. Our goal is to become the first to offer new movies digitally, said Ulrika Lindwall at the press conference.
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