“The technology is not there, the money is not there, the market is not,” is the automotive analyst Martin Sköld’s harsh judgment on Nevs future.
Nevs in Trollhättan has recently gone out of its recent reconstruction and hope for new billion investors. But there will be no comeback, says automotive analyst.
– The history of Saab and Nevs is like a old bad relationship where you do not want to let go. One grasps at every straw, hoping for the next holiday, the next billion investors, then it should turn. But it is short, it is just to face the truth, let go and indulge in something better, says Martin Shield, automotive analyst at the Stockholm School of Economics.
The tone in Trollhättan is just as hopeful as ever.
– There goes forward. We have collaborations in the pipeline. But there is nothing we can communicate yet, says Mikael Östlund, head of communications at Nevs.
Somehow it still leaked to there are new billion investment at the time, from an Asian automakers. Perhaps an Indian. Or Chinese.
According to Mikael Östlund has Nevs currently 350 employees, including 120 hourly employees and the rest engineers and other officials.
Nevs have owned the assets of Saab Automobile since September 2012. In December 2013 they started the factory for six months the company produced 400 pieces of gasoline-powered Saab 9- 3 with automatic or manual transmission, available in black or silver. In May 2014 being stopped production.
The last year has Nevs exclusively manufacturing spare parts for Orio (formerly Saab Parts). Now even the order is completed, Orio believes it has enough parts to all Saabs ever built.
Would anyone like restart the car factory, you can not come to any volume production in 2015. It will take longer.
– Among other things, we must then know what to produce. Decisions must be taken, suppliers must be contacted, says Mikael Östlund.
When Nevs went out reconstruction in mid-April was welcomed there by the supplier organization FKG , which counted on the negotiations for collaborations could take off. CEO Fredrik Sidahl assessment
Frederick Sidahl is CEO of FKG, who have automotive suppliers as members. He wants to express themselves cautiously.
– It would be very good for Sweden if we had two car manufacturers. So I can not do other than say, “Hope, hope they get it together here.” For our member companies, I say that they must evaluate the risks that lies in taking assignments for a new car company, for that is what it is now, says Fredrik Sidahl.
Hopp and faith is the economic analysis with regard Nevs. But it does not hold, says automotive analyst Martin Shield.
– The technology is not there, the money is not there, the market is not. If any investors throwing in a billion, it is nice, but it will not lead to any car production in Trollhättan. The technology they have access to is outdated and the dream to break into the market with electric cars or conventional cars is just a dream. It is full out there of strong brands that deliver sought-after technologies. BMW and Audi are some examples.
– The basic problem is that the market is not asking for the cars. It was the same with Saab.
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