sökjätten Google Sweden presents annual lists of the most popular searches in Sweden during the past year.
It is from what we Swedes searching for artists, the dishes with which we googled and what questions we ask.
– In about ten years, our search behavior quite so simple, we searched for a few words and perhaps short sentences.
– Now it seems that our search behavior has become much more sophisticated and our search engine has also evolved with this. We are looking at longer sentences, we do not care so much about spelling and we ask some existential questions, says Gustaf Brusewitz, head of communications at Google Sweden.
Jonas Wallentin, principal analyst at Google Sweden, says that Swedes googling like never before. Last year, it was made between 30-35 million searches per day.
– Today, we can revise the figure for 2013. There have been approximately 35-40 million searches per day this year. As it continues to grow by about 20 percent, he says.
But we seek not only more frequent and more sophisticated. Our search behavior has also changed in other ways, according to Jonas Wallentin.
– Normally peakar is always at the beginning of the week to fall to the weekend. Now with smart phones we are looking about as much on the weekend as the beginning of the week.
This year topped the list of the search terms that have increased the most during the year by actor Paul Walker, who died in a violent car crash in November. He is followed closely by the Eurovision Song Contest and a few places down, we find the Swedish artist Yohio.
Regarding the questions we ask is how to fly fishing, ventriloquist and waste separation of popular concerns. What yeast is, yolo mean and Fox says is the other things we’re wondering.
A new list this year are questions beginning with “why.” There we find the top questions like “Why taco Anders?” (Intended to footballer Anders Svensson), “Why is feminism?” And “Why was the Berlin Wall?”.
Food is something else we please google on. Usually, the different sweets we enter in the search field, but this year it’s in Google’s research director Jonas Wallentin significantly more healthy things we’re looking for. Pulled pork, beetroot juice and laxtårta are some of the trending keywords. Of muffins and cupcakes, which was last year’s big trends seen in years not even track the top.
Top 10 list of most searched people in total comprise this year only by women. It is dominated by popular personalities and bloggers who Blondinbella, Ebba von Sydow and Kissie.
Among the most searched TV shows, this year many more Swedish programs than 2012. Melodifestivalen, Idol, Paradise Hotel and The pilgrims dead are some of them.
If the future of search facilities have Google co-founder Larry Page said that the perfect search engine “knows exactly what you mean and give back exactly what you need.”
Really we are not there today, says Gustaf Brusewitz, while adding that there are some areas of development. The ambition he means is that in the near future have a more konversionsbaserad search.
To illustrate this he demonstrates a tool that is still only available in English, but where it is seeking to speak in his question and get the answer spoken. Exmpelvis to the question Who is Barack Obama’s wife is responsible search engine Mobile:
“His wife is Michelle Obama since 1992.”
– Hopefully when you come back next year to listen to the trends for 2014 so we have a few more examples of how we have developed our search engine to offer a natural and more human search experience, he says.
lists of the most common and trending search terms in the year can be found here.
Most rising search terms in 2013:
1. Paul Walker
second Melodifestivalen
3rd Netflix
4th iPhone 5S
5th Yohio
6. Bråvalla
7. iOS7
8. Zara Larsson
9. GTA 5
10th Harlem Shake
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