Published 2015-06-09 11:04
Spotify had his worst enemy on Monday evening, when Apple unveiled its new music service.
The question is how hard Apple dare to thunder up with it on their own mobiles.
Spotify had his worst enemy on Monday evening, when Apple unveiled its new music service.
The question is how hard Apple dare to thunder up with it on their own mobiles.
From a Swedish perspective can Spotify easily seem like a monumental giant on the world level. Our most hyped startups, each digital psyched politician’s favorite company to drip when to talk of the future business.
And of course – Spotify has grown into the world’s largest service for streamed music. But on the world stage, it is a tiny player next to Apple, which from now on is its biggest competitor.
Sample numbers: Spotify has 15 million paying users. Including free listeners are 60 million.
Apple’s iTunes has 800 million registered accounts, with the credit card inlaid and clear.
There are people who are already accustomed to buying apps and more from iPhone maker . If Apple so just manages to convince every twenty to acquire Apple Music so the service is almost three times as large as Spotify.
But Apple Music is just a pale copy, it may be argued. Nothing innovative was unveiled on Monday evening.
That’s true. And totally unimportant.
A straight claw may well crack Spotify on the economic muscle behind is strong enough, and Apple can scoop up almost how much money whatsoever to win.
In addition, Apple has a brilliant opportunity to push out the service in all the world’s Iphone. The importance of this can hardly be overestimated – in just the last quarter sold over 60 million pieces. The only question is how much this advantage can be exploited.
Technically speaking, Apple would be able to turn off the Spotify from all iPhone and replace it with the Apple Music. Competition authorities would crack down on the right. But Apple learns at least try to take advantage of owning the platform, albeit with more subtle methods.
Google and Microsoft have already ended before the railing to favor its own services in front of competitors. One can very well see a dirty fight for the streamed music’s future that is being fought as much by law as by technological innovation.
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