Digital technologies newsletter on the digitization.
Digital Technology reshaped and changed partly focus starting next week.
The former main target was Dataföreningen members, but it is unclear whether the association’s subscription of digital technology will be extended. Chairman Christer Berg says to Dagens Media that the picture will become clear at the next board meeting.
Digital Technology was formerly a digital magazine called login, but is now becoming a paid newsletter on the digitization of society and businesses.
– The former system could be perceived as rather awkward, so what we do now is to simplify for the readers to take part of the news feed in a smoother and faster way, says Sverker Brundin, editor of Digital Technology to Today Media.
It also sorts the news in three editions. On Mondays there will be a focus on competitive intelligence, which picks out the four or five most interesting news from the past week, on Wednesdays, it becomes their own, a little further news and on Fridays depth analysis and reflection to round off the week.
The target group will be broadened from the Computer Society, mainly to IT directors, marketing managers and business developers and the news will be written from a business rather than technology perspective.
– Right now it might market executives most affected by the digitization of their profession. They have a huge pressure on them to change their behavior and to keep up with the rapid development. Business Developer and marketing managers need to understand the technology to meet the challenge of the digital fast-growing start-up companies, says Sverker Brundin.
Digital Technology is published by Talentum which also publishes Dagens Media.
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