VR pioneer of the industry’s inability to meet expectations: “VR on the road … – Business Week

The breakthrough is believed to linger, because the content is not related with technology.

the American analyst Super Data expects VR market turnover of SEK 40 billion this year. Investment bank Goldman Sachs believes in a market with sales of 600 billion up to 1500 billion in 2025. Recently, Google also announced several new VR platforms at developer conference, I / O, which further adds to the VR hype.

Considered the Wall Street Journal is not as convinced that the VR gets her big break this year, but sees it rather as the “hyped VR train is about to crash into a wall.” The reason? One of the huge gap between the expectations of the technology and content. “The dirty truth behind VR is that the hardware has run away from the content,” says René Pinnell to the Wall Street Journal.

Pinnell runs the production company Kaleidoscope VR also other holding an international festival for VR movie. He argues that the supply is mostly about the demo-like material so far and expect cold with the VR receives no lift until 2018. That is only when both the development of hardware and content come far enough.

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One explanation is VR’s business model is unclear. VR games distributed via gaming platforms like Steam, oculus Store and Google Play feels like a natural choice, but then it is not as clear as glass, according to the Wall Street Journal.

The manufacturers, however, tries to do what it can to encourage the development of content. Oculus has earmarked $ 10 million to fund VR games, while HTC pumping in $ 100 million in an “accelerator program” VR content.

René Pinnell says that VR is a classic hype cycle, that is promising technology reaches the first high expectations, then drops the expectations before the technology eventually reaches a modest but sustained growth.

HTC’s vice president, Marc Metic, however, argues that VR offers an experience that can not be compared with any computerized ago. HTC also released a utvecklarkit already a year ago, giving sufficient time to create games and other applications, according to Marc Metic. He gets support from the Oculus Rift spokesperson expects to offer a wide variety of content at the end of the year. Wall Street Journal lets out not to be impressed after testing the films at 360 degrees. The paper draws parallels to the 3D TV. No one asked for it – get used it …

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