Charlotte Smith, Digital Business Development Manager at Bonnier News.
Four years ago, she became head of IT at the Daily News, now picked her up in Herlitz new management team as an IT manager, and get a great responsibility for Bonnier News digital work. Charlotte Smith tells Dagens Media how she thinks it best and journalism go hand in hand.
“Servers may be elsewhere, but the development of the business and how we develop our told to be close to the editorial,” said Charlotte Smith.
She was ready next nuclear physicist but was instead Development Manager hyped Spray Razorfish in the late 90s. After a few years at Intrum Justitia, and then ran her own consulting firm was handpicked her as new head of IT at the Daily News in 2010.
Last year, she was CIO at Bonnier Morning papers, with coordination responsibilities towards Expressen.
When Herlitz – CEO of Dagens Nyheter, Expressen and Dagens Industri – this week unveiled its new management team of Bonnier News becomes Charlotte Svensson, IT manager, and get new title Digital Business Development Manager at Bonnier News.
– I’m good at getting things done, and be a translator between business and technology. One can see the technology in different ways, but it is important to understand that we are a support capacity. The editorial is our main industry – what we come out. The foundation must always be faith in the publishing, technology should be an enabler. But sometimes it becomes obviously misunderstanding. But I believe the reason for this not to happen is that they are close together, you should not centralize development. Servers may be elsewhere, but the development of the business and how we develop our told to be close to the editorial.
So it did not look at the DN when you took office.
– No, and the first thing you must do then is to take into account the physical gap. 2010 DN had outsourced it very far, there were few people on this site who worked with it. Support sat elsewhere and had a mission to return within four hours. If you have a deadline and an article ahead, it is very frustrating. The supplier followed a contract, so they did what they could, but the agreement did not reflect the need. We grabbed it and took it home support, in order to bridge the gap, said Charlotte Smith to Dagens Media.
After two years at the DN, she was named the title “CIO” magazine CIO Sweden, with the motivation: ” An agile CIO who reads the game like few and manage to keep his team on top. Charlotte has taken it out of the closet and placed it in the middle of the business. She makes sure that the DN is taking the lead in the digital world as she has managed to halve matter the amount, reduce the number of critical incidents and reduce IT costs by 17 percent. A worthy winner! . “
– When I got the called and asked, I was very first set and surprised. I had not even imagined that I could be nominated. It was a solid process. 300 nominees, and then 100 that went on. Sen-depth interviews with 50 of these, both with myself and a colleague. It was very extensive. Of course I was happy when I won. But it was mainly a victory for the entire IT department on DN. It’s a team game.
Bonnier CEO Tomas Franzén has a stated mission to recover the group’s shift towards mobile and digital. Bonnier news accounts for a significant part of Bonnier’s revenue. 2013 was the only broadcasting with sales of more (7.99 billion) than Bonnier News (4.5 billion). Sales News, however, fell by about 200 million compared with 2012.
– We have a well-functioning IT in all these magazines, but for the future it is extremely important that he has a digital development close to the deal and close to journalism.
Earlier this year scrapped Daily News läsplattetidningen DN + and replaced it with an app. A decision that was met with harsh criticism from readers.
– From the reactions I understood that many see it as “their” product. We evokes much emotion and belonging, what we do is big part of people’s everyday lives. Therefore, we must have respect towards the readers. In the case of DN +, we thought we had communicated the change, but that we had obviously not.
For similar things from happening in the future have the Daily News in the fall started dn.ide.se – a blog to increase transparency and to invite anyone interested in Dagens Nyheter’s digital development. The hope of the project is to help readers become better magazine digitally.
– It has gone well. The idea is we should not sit internally and thinking what readers want, and then launch a product with a bang, as can be. Therefore, we invite stakeholders.
What international newspapers inspires you?
– The Guardian is one of those one often looks at international level. Even American Buzzfeed, The Financial Times and The Wall Street Journal. But the language makes us all the time in Sweden has less of an area to move on. We never get the same numbers as a broadsheet newspaper or as German Bild.
What will you do this weekend?
– It is peaceful and relaxing. I have many children, so I will be with them. It will include gymnastics training. Then I hope I have time to move on myself, and mother in law’s birthday.
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