brand Chevrolet has has been successful in Europe and the relatively short time taken a market share of 1.2 percent. It ought automotive group General Motors to be very happy with, if it were not for the growth took place largely as “internal cannibalism” and hit both Opel and Vauxhall.
Today, General Motors announced that it intends to take a radical approach to improve the situation for Opel / Vauxhall Chevrolet disappear from Europe and will be completely phased out by the end of 2015.
The European car market has fallen to historic lows during the euro crisis 2012-2013 and although it now appears little sign of a cautious recovery mode is very troubling for both Opel and Chevrolet.
Although Vauxhall had troubles in the UK. Under the present situation, it is better to focus on one (Opel / Vauxhall) brand instead of two, according to GM’s European Chairman Steve Girsky:
“We believe this is the way to success for all of our brands here in Europe and globally, GM will benefit from a stronger Opel / Vauxhall,” said Girsky during a conference call Wednesday. “Chevrolet pulls out of Europe and it will help us to accelerate the development of this region,” he added.
decision to withdraw from Chevrolet Europe has nothing to do with GM’s alliance with PSA Peugeot Citroen.
“The decision was taken on entirely its own, independent of our relationship with PSA,” said Steve Girsky. “We shut down the market share of approximately one percent in Europe as Chevrolet had, the financial results have been unacceptable.”
Already a year ago promised Steve Girsky the help that Opel needs to turn, but to put down the Chevrolet had probably not many expected. The closure is not cheap either, industry analysts believe that it will cost GM about one billion dollars to put down Chevrolet in Europe.
For those who bought a Chevrolet in Sweden and Europe, it now remains to see how the resale value is affected. Service and Parts teaches ensured through Opel dealers but a disused brand may soon stamp as “odd” and it usually does not favor the depreciation.
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