However, it is is not about a radio-like services, like Pandora. The non-paying mobile listeners will be able to listen to your own playlists and individual artists. However, they will not be able to choose the songs themselves, listening will be limited to “shuffle” feature.
– We live in a mobile-first world, explained Daniel Ek on stage at Spotify’s new office in New York.
– People want control. If they want to listen to Kanye, so they want to listen to just Kanye. They do not listen to a Kanyestation.
According Spotify is just “shuffle” to randomly shuffle songs in a playlist, the most common way that current users are listening in mobile. The criticism against competitors like Pandora and Apple’s similar service Itunes Radio can not be mistaken.
You can also see the change as a way for Spotify to adapt to a new reality where users are increasingly using their mobile phone or tablet as the primary interface with the Internet. Just offering mobile listening for paying users is increasingly becoming a barrier to bring in new users.
Spotify offered no new figures on the number of users, without repeating previous data on 24 million users and more than 20 percent of free users go on to become paying users.
Daniel Ek told to many pundits’ said we could not reach even half of it. ” Spotify also took the opportunity to announce that it is expanding geographically and launch the service in 20 new countries, for a total of 55. About a year ago there was Spotify in 17 countries.
Spotify held a similar event last year, finished it by saying that it had signed an exclusive agreement with Metallica about getting with trash metal pioneers’ music on the service.
Today’s press conference offered a similar novelty – British rock band Led Zeppelin, which so far has remained away from streaming services will appear on Spotify. From the scene told Daniel Ek to Led Zeppelin is one of his favorite bands of all time and has been so since childhood in Stockholm.
band’s first two records posted today and the rest of the week, a couple of slices to be outsourced to the service every day.
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