– Despite the ease of use has improved cancel their purchase more than before. It can be seen as a paradox, but it is due to increasingly complex services and products sold online, says company CEO Johan Talenti and mention insurance and eye surgery as an example.
He believes that Sweden is behind many other European countries, and that merchants have to better service.
– You can not have the same effect as when you sold the books and records in 1998.
E-commerce is calculated according to HUI hit record, reaching 37 billion this year. 88 percent believe that customer service on the internet is quite or very good. Although 62 percent discontinued buy considers only 6 percent of the usability is poor on the web pages they visited.
According HUI’s latest so-called electronic barometer, nearly 40 percent of Swedes that they plan to buy their Christmas gifts online.
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