MasterCard fights for plastic cards life - IT.Branschen

” 2014 will be a very interesting year for digital wallets. Our ambition is to master Pass will be the leading service both online and in trade, “said Mats Taraldsson, Development Manager at MasterCard in Sweden.

plastic card stands up strongly that by far the most popular option when consumers are out shopping, followed by cash payments. According to a report from Insight Intelligence earlier this fall, “The cashless society”, said eight out of ten respondents said they shop with debit card each week.

Class=”paragraphIntro”> Over the past the year competition started to increase from what is considered to be tomorrow’s payment methods, namely digital wallets. The first tracks have begun to appear mainly on the internet, where more and more logos starting to show up at the digital checkouts. Paypal is already a strong player, Swedish SEQR are beginning to appear more and more, and now positions itself even plastic card giant MasterCard to defend its position. The company’s plan is to do it while you want to save today’s plastic cards: by making the plastic digital.

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MasterCard’s new solution has been named Master Pass, and it is their version of the digital wallet. Mats Taraldsson is business development manager at MasterCard in the Nordic and Baltic countries. He believes that now is the right time to engage in the battle for the digital wallet.

class=”paragraphIntro”> – We look that there is a great interest in this area, from both dealers and consumers. With the Master Pass, we want to make future payments easier and safer, no matter what device it through.

class=”paragraphIntro”> Basically Master Pass a card based solution. The idea behind is that you should register your existing credit and debit cards, MasterCard cards as well as cards from other brands, which you have available when you “go to checkout” in a web store. The actual payment is made by the customer clicks on the Master Pass logo and enter their password. After that you can choose which card you want to use from a list of registered cards and related shipping addresses, which can be administered by the Master Pass service.

class=”paragraphIntro”> MasterCard’s solution goes only be used if you have a plastic card to register, which sets them apart from some of its competitors. Mats Taraldsson do not think that fact will scare people away, because almost everyone has cards.

class=”paragraphIntro”> Now equips man for the full, but the troops are not really on place yet. Master Pass will be rolled out in Sweden before the end of the year, but initially it’s only about an internet based service. Competition is increasing even in shops, where mobile payments started to position themselves. MasterCard has the ambition to Master Pass reach out into the physical stores in 2014, but a clearer timeframe than that it has not in the current situation. Then even the Master Pass can be used by mobile, with the help of NFC technology and qr codes. In the future it is hoped that merchants will be able to create your own customized wallets based on the Master Pass service.

class=”paragraphIntro”> – 2014 be a very interesting year for digital wallets , our aim is to Master Pass over time to become the leading service both online and in trade, says Mats Taraldsson.