Marianne Schvarcz, 63, was web editor at aftonbladet.se between 1996 and 1998, since editorial development manager until in 2008.
What is your best memory from aftonbladet.se
– in 1997 we sent Rockbjörnen gala live on the network, and it was the very first live broadcast at all in the North. It was incredibly special. No one at the Aftonbladet could see the broadcast of our firewall would not let it through, and we had a very poor track of how many people could see it, but it was so fun, that pioneer thing. I chatted with the performers, including Kent who became this year’s Swedish team that time. I think we had 10 000 viewers on the first night and it was immensely.
Donald Jungkvist, 69, editor of aftonbladet.se 1999-2009:
What is your funniest memory from aftonbladet.se?
- entire development during my ten years at Aftonbladet New Media. There is nothing more exciting than to be part of that along with a bunch of incredible people build and develop a site that is now considered by many as the world’s best news site. It was the most enjoyable years of my journalistic career.
What is the biggest change that has occurred since you began?
– When it became clear that Aftonbladet was a primary news source was 9.11. Then we saw and that so many were told the news on aftonbladet.se but also that they not only wanted the news, but also background information about Osama Bin Laden, Al Qaeda and a variety of things, and they did not want to wait for the morning paper to know. It also changed journalism, in that it does not just have to be fast on the news but on providing background, analysis, video and everything that Aftonbladet is as good on the day.
Stay Hedin, 67, a co-founder who was on aftonbladet.se 1994-1996:
How did it all
– We saw an exciting development in which technology might make it possible distributing news in a different way-and to do it in real time. It was every journalist’s dream to suddenly escape comply with deadlines in the same way.
How does it feel to have been at the beginning of this 20-year journey?
– Aftonbladet’ve nurtured since I finished this baby great. The small lead that we once created’ve been well managed and it’s fun to see that Aftonbladet after 20 years is quite a leader in the field.
What is your strongest memory from aftonbladet.se-time
– We got the big world. It was very much the academic world who had access to the internet, since Ericsson was very big then, so much of our readers in the beginning was the Ericsson employees and students around the world. It was great fun, and when we did the news we received responses from them that the course was fantastic. Then it was of course a shock for them to suddenly get the news on your computer.
Jens Frejrud, 55, one of the pioneers behind aftonbladet.se 1990s.
What is your best memory from aftonbladet.se?
- A special memory is when we fall of 1995 in three months passed from 3000 to 6000 visitors online, and then to 12,000 additional three months later. Then we started to count – and concluded that, with the growth rate – a doubling of the number of readers every three months – would soon have more readers than the printed paper. Tank dizzy. It does not anymore.
What is your funniest memory?
– Eurovision Song Contest in Oslo 1996 It started at the point where I was being chased by Norwegian customs who discovered that my station wagon was chock full of computers and displays – they was a little bigger at the time. When we linked up all the equipment in a hotel room, we managed to get all the plugs to go as an entire floor was shut down. From that hotel room – where a variety of artists and curious media people crowded all week – we delivered since the first online coverage of a song contest, including motion pictures, the few thousand fans with the passage of slow modems.
Eva Hamilton, 60, CEO of Swedish Television:
How congratulate you aftonbladet.se the 20th anniversary
– Aftonbladet.se is the birthday child that provides a daily happy reminder that it is both possible to make money and do quality journalism in a digital world.
What is your strongest memory from this website
– title ” TV boss dachshund damaged by wild boar. ” My dog Tassa survived.
Cilla Benkö, 50, managing director of the Swedish Radio:
What is your best memory from aftonbladet.se
– My best memory is the power and the courage they showed in the beginning when it really took a position and thus became the largest on the web.
What adds aftonbladet.se Media Sweden
– The fire is in the butt to all of us and operates in some parts thus on development.
How do you celebrate aftonbladet.se on the 20th anniversary?
– I want to wish you good luck with maintaining your status and position. Make sure you do not lose now that Aftonbladet also should focus on so many other things, such as terrestrial TV.
Jan Scherman, 64, CEO of TV4 2001 to 2011, now a Strategic Advisor at Aftonbladet:
What is your funniest memory from aftonbladet.se?
- I remember when aftonbladet.se long ago for the first time showed target images from hockey and the technology was so poor at that time you could not see the puck. I sat on TV, breathing calmly and said to myself that it would never become anything. But I was terribly wrong.
How have you seen aftonbladet.se grow?
– Aftonbladet had admirably put themselves on the front line and received a lot of doubt from us who was in the business, but was persistent, insolent, challenging, provocative, and took pole position, so hats off.
How do you celebrate aftonbladet.se on the 20th anniversary
– Bravely done, congratulations to you is by far the best in class.
You do not just say this to you now works at Aftonbladet
– It is clear that it is a little easier to say it when I’m sitting here, but I had, I hope, I said that if I sat somewhere else too. It can always say it’s not someone who can check.
George Scott, 47, the former boxer, the first celebrity who chatted on aftonbladet.se Autumn 1995:
What do you remember from the chat?
– It was something completely new. I was almost more impressed by the journalists thought it was so damn good. They wanted everything off fast as hell and they turned out very stressful there occasionally.
You asked among other things if you liked gap. It did not. Has it changed anything?
– No, it will be a sure no to. Chicken, couscous and lamb tastes better.
How does it feel to be the first in a long line of celebrities like Carol, Jonas Gardell and Per Gessle who chatted on aftonbladet.se
– It was cool. It was a totally new thing they came up with, which was so very big, so it was fun that was first and got his eyes on him.
Martha Stone, CEO of World News Media Network:
How do you celebrate aftonbladet.se birthday?
– Congratulations to Aftonbladet, which of course is a world leader in digital media innovation.
– Aftonbladet is far ahead of the rest of the newspaper world when it comes to digital storytelling and how to make money on it.
David Dinsmore, editor of English The Sun:
Why do you think aftonbladet.se been so successful 20 years
– The era we’re in right now is all about trying new things and creating products that appeal to consumers. Aftonbladet is apparently great progress in the field and produce something that we can all learn from.
– I have also been introduced to Aftonbladet’s smartphone app. I was particularly impressed with push notices and advertisement opportunities available inside the app. It is obvious that it has become a market leader in Sweden.
Alan Hunter, digital director at English The Sun and The Times:
What do you think has made a aftonbladet.se such a success these 20 years?
– What distinguishes Aftonbladet is that you long ago realized that digital quality journalism can – and probably should – be paid for. It is something that the rest of the world begin to make until now. You have also been constantly innovative with things like Tell and your focus on crime.
How do you celebrate aftonbladet.se on the 20th anniversary
– Happy birthday, I wish you another 20 years of success.
Wolfgang Blau, digital strategy director in English The Guardian and Vice President of the Global Editors Network, former editor of German Zeit Online:
What does aftonbladet.se for you
– Aftonbladet is one of those brilliant European success stories in digital publishing and living proof that the media organizations with a long history very well may succeed in the digital world – journalistically and financially.
What do aftonbladet.se to an international role model
– Aftonbladet is and has been a pioneer in so many aspects of online journalism and the technical tools for it, whether it is about online video, reader engagement or with its progressive use of social media. Happy Birthday, aftonbladet.se.
Scott Lamb, international vice president of Buzzfeed and one of the successful news site’s creator:
How congratulate you aftonbladet.se on the 20th anniversary?
– Congratulations to you been on the web longer than almost any other, and to all your successes.
What do you do to 2.3 million people visit daily?
– It feels like it’s very ahead of its time. The mix of visual elements, serious articles and lighter stuff feels very much like a modern social news feed. Even if you do not speak Swedish, you become eager to click around on the page.
Lisbeth Langwadt, senior editor at the Danish Ekstra Bladet:
What do you do aftonbladet.se so successful?
– Aftonbladet.se launched in the many years before ekstrabladet.dk and has been pioneering since then – for example, with paid content, Plus, you got ten years before us.
– This guarantees you success and results, which is unique and exemplary. And then you have some crazy talented people – both as Reporters and managers.
What can other Nordic media learn of aftonbladet.se?
- Very. Since you on several levels ahead of us and other media in the Nordic region as we seek often ideas in general, which has been very rewarding for us. Among other things, you have built up some very popular profiles, commenting, writing columns and analyzes. It can be many other media to get better at. On the whole, I think that you are good at getting an idea, make a plan and reach the goal within a very short time.
Espen Egil Hansen, editor of Aftenposten and former head of the VG’s Online activity:
What is it that made aftonbladet.se so successful?
– Aftonbladet, along with VG become the world’s most successful online magazine are the basis of a media house . They are the newspapers that have been most successful when it comes to reading and economy.
– The first editor Kalle Jungkvist is one of the most visionary media leaders I know. He had an incredible ability to combine traditional journalism with new technology. He realized early on that the web was all about communication rather than for publication.
How do you celebrate aftonbladet.se on the 20th anniversary
– I want to congratulate on the day and say that it’s always been incredibly fulfilling to work with Aftonbladet – it has been a great inspiration.
Kari Kivelä, editor of Finnish Iltalehti:
What is your relationship to aftonbladet.se?
- It is a model in digital media, absolutely world class. Today it takes publishers throughout the West after aftonbladet.se. Lately audacity Mobile inspired us a lot.
What do you think makes the site a strong online product?
– The bold and visionary strategy from www ‘s early days, a well-organized editorial and constant innovation seems to be the recipe.
How do you celebrate the anniversary aftonbladet.se
– Enjoy your successes. Continue to be brave, innovative, liberal – and keep your cocky attitude when we meet in hockey.
Minna Nissinen, director of the Finnish media group Alma Media Group:
How To you aftonbladet.se shelf on the 20th anniversary
– I would like to congratulate aftonbladet.se to have made it past adolescence and reached adulthood. It has been inspiring to follow the active job done on Aftonbladet to grow with the challenges and exploit the benefits of digitization. I wish aftonbladet.se a very long and successful life.
Pouya Vafaeian, 29, developer, Stockholm:
What does aftonbladet.se for you
– I usually surf the Aftonbladet when I have a bit boring. There is a good mix of fun and more serious news. I have heard that Aftonbladet is faster than others on posting news, since it’s a bit more entertaining.
Anette Bergkvist, 60, mattant, Oxelosund:
What does aftonbladet.se for you
– I watch a lot of hand on the internet. It’s easy and you can update all the time. The newspaper comes just once a day so I look now and then. I’ve always liked Aftonbladet best, it is easiest to read.
Elin Lindgren, 19, student, Bromma:
What does aftonbladet.se for you?
– I’m more in there than reading the papers. Is there anything I need to know so I check on the internet as I have in the phone. It’s not like I go and buy a newspaper then. It usually gets it happened something great or if someone shares something on Facebook.
How does it feel to aftonbladet.se actually older than you?
– I have not even thought of! I did not realize it was so old. It’s a pain to get it going on the system before.
Peace Eriksson, 60, works at the penitentiary, Gunnebo:
What does aftonbladet.se for you?
– This is my journal as I read online several times a day. It is extremely rare that I read the paper magazine now – only if I get on the train. I have just the mobile app and read on the computer when I want a little more. My parents read Aftonbladet and I have always done it, but now you are the more used to the media other than the printed paper.
Victoria Roth, 40, a massage therapist, Kista:
What does aftonbladet.se for you
– I’m not a big user of the news media and buy only paper magazine several times a year, but I have Aftonbladet’s mobile app and check the website when I have time. It’s more accessible and you get a larger view. Sometimes when I go to sleep and have checked all the text messages and emails, so I go in to Aftonbladet to get control of the situation.
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