Tuesday, September 10, 2013

Apple is rumored to launch new budget Iphone Tonight "- Swedish Dagbladet

As usual, hopes high for Apple’s product release. Lately, management has been criticized both for the lack of innovation and to stand passive when the main competitor Samsung grabbing share in key emerging markets. If the rumors are true, Apple CEO Tim Cook come to present a solution to the latter problem already tonight.

The Chinese market for smart phones is expected to grow by 48 percent this year. While analysts have long pointed out that Apple is going to have a cheaper mobile phone to compete with competitors cheaper Android handsets, both in China and other fast-growing markets such as Brazil and India.

Until former Apple CEO John Sculley, took last summer speak out and criticized the electronics giant for allowing competitors to seize the emerging markets.

BLOG Live Miriam Olsson Jeffery reports from the release

speaks to Tim Cook has taken to any criticism, and for the first time, Apple is expected to launch two versions of its iPhone in the same event: the next generation iPhone 5S, or 6, and an Iphone directed to the discount segment.

cheaper iPhone model, which has already been nicknamed the “5C” by the press corps, expected internally recall Iphone 5, but come in several different colors. The way in which Apple designed the invitation to today’s event, with the text “This should brighten everyone’s day,” and the white logo against a background of colorful circles reinforces our belief in a colorful budgetlur.

There is even speculation surrounding the iPhone 5S – or 6. Mainly rumors about an improved camera and faster processor. There is also talk of a fingerprint reader, and that the cell phone must be equipped with so-called near field communication (NFC), a common technique, for example, mobile payments.

Even when it comes to the updated iPhone, many believe that Apple design eases the black-and-white dominance by introducing gold as a new color choices.

Expected is that the new mobile operating system iOS 7 is launched while the phones.

yesterday traded Apple shares for nearly $ 500, a hefty recovery compared with this year’s low of $ 390 in April. Although the trend is positive, the company has, however, a long way from last fall’s peak of over $ 700.

last year’s course stud speaks volumes. The time when Apple was horse lengths ahead of its competitors are long gone and the pressure mounts on Tim Cook to prove that he has the ability to manage Apple’s stardom. There, the evening’s event to be an important piece of the puzzle.

READ ALSO Time for a new iPhone?

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