Thursday, September 5, 2013

Fruitless struggle for business - Computer Sweden

The evolution of Nokia since 2007.

Development for Nokia since 2007.

On Tuesday came news that Microsoft will pay 47 billion to save the life of Windows Phone. The purchase of Nokia’s mobile phone division is under virtually all analysts a completely necessary step to secure the future of the operating system.

Class=”paragraphIntro”> Meanwhile, Microsoft seemingly another chance to break into the enterprise market . Not least because Microsoft CEO Steve Ballmer at the presentation of the store positioned Windows Phone to Blackberry – a clean business supplier. That a Microsoftägt Nokia would mean more opportunities to take shares in companies do not buy the analysts.

– I see no connection between Windows Phone and Windows on the server. Microsoft’s big problem in the enterprise, customers are slow to upgrade Windows on the server. Windows Phone and cell phones do not affect it, said Andrew Butler, an analyst and vice president at Gartner.

– Sure, a good mobile offering help Microsoft can maintain its position in the business. It does not hurt, but this does not change how Microsoft is acting on the corporate short-term.

He is supported by Jason Andersson, Sweden Chef at IDC.

class=”paragraphIntro”> – No, I do not think this automatically becomes a door opener to the companies. If you look at Nokia, they have been particularly successful in developing countries and in the consumer market.

Most analysts agree that the deal is a blow to Blackberry , which is an even more languishing. Annette Zimmermann, also she at Gartner, points out that Microsoft actually has advantages over the larger competitors, dominants in the mobile market.

– Microsoft’s advantage is to offer a wide range of corporate, such as with administration. In addition, Windows Phone a better business platform than Android and iOS, says Annette Zimmermann.

other hand, it be long before there will be a business offensive by Microsoft. Integration of Nokia will probably take time once taken is completed this spring. < /P> – You get expect that it will take a year. It becomes very important for Microsoft to retain the right people at Nokia, said Annette Zimmermann.

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