"It's not about technology but about business model" - IDG.se

Krisztián Flautner, research manager at Arm.

Intel is not longer unchallenged king of semiconductors. In the wake of the collapse of the sale of the PC and the success of tablets and smartphones flying British Arm up by the company that set the agenda when it comes to future processors.

Class=”paragraphIntro”> When the focus shifts from performance to price and power efficiency moves Arm and its partners its positions even in more advanced applications such as server room.

– It’s a fight between business models. Intel is expensive and our partners have come up with many ways to do things cheaply, says Krisztián Flautner.

He leads Arms research and development group and is the must ensure that those who manufacture processors for Arms drawings have the right weapons in the struggle for future servers.

For Arm was early inside the mobile industry has all elections in the development of new processors characterized by demands for low price and low power consumption.

– You must construct things that are smaller and cheaper than in the computing world and it gives a good foundation in new markets as well. If we have been doing graphics or made processors for PCs or set-top boxes, I probably would not be sitting here today, said Krisztián Flautner.

He does not believe not that it is particularly easy for Intel to catch up Arm when it comes to energy efficiency.

– Can the to develop low-power stuff? I’m sure they can if they want, but it’s hard to turn a big boat, says Krisztián Flautner.

Krisztián Flautners group has worked with technologies for server room for almost six years, and he does not believe that the battle against Intel’s legacy architecture will be won quickly.

– I no illusions. This kind of transition takes a long time, maybe ten years. How long did it take for Intel to become dominant in servers for a decade and a half ago, he says.

there is no doubt about the direction and Arm in a hurry along this path.

– We have received our partners on this road, now they put pressure on us to get the right things.

It is not just about having the right processor architecture. To be successful on servers must also support the right operating system and the software to run on the server.

Arm also lacks So far, 64-bit server processors required for advanced applications. Products are set to come to market from the company’s partners.

to as Arm does not manufacture its own processors means that the company does not have full control of the processes used to manufacture semiconductors.

Earlier it was now in the barrel when it came to compete on performance. Today does not look Krisztián Flautner it as a problem at all.

– In the 1990′s meant manufacturing lot, then gave it a 30 – to 40-percent increasing the performance of each new generation. So is it no longer says Krisztián Flautner.

According to him, is a problem mainly for rival Intel that historically have lived much on all the time to have had the latest technology for manufacturing.

– Today does not make or break serve a generation after the manufacturing process. A lot of what Intel has been good at and could take well paid for are now commonplace. On the contrary, it may be advantageous to use an older and cheaper process, says Krisztián Flautner.