"We skip companies can be summed up in 140 characters" - Computer Sweden

“We are looking at companies that are very early stage, “says Mike Chen on företagsacceleratorn Rocket Space.

1. What is Rocket Space and why do you work with Absolut Vodka?

class=”paragraphIntro”> – We are an accelerator for the newly established innovation company.

– We work also to boost innovation at large companies. To work with startup companies is a way for large companies to get things out on the market without having to build them ourselves.

second So the idea is to get someone else to do the job for you?

– It can to say.

– It’s called open innovation, which means that two companies collaborate on an opportunity or product that they would not be able to access otherwise. It becomes a symbiotic partnership where everything is about taking an innovation to the market.

third Why is it good for Absolutely to work with a startup company, rather than an established player?

– Start ups are good at digital consumer experiences. We want to know what the equivalent of the Nike Plus is for Absolut Vodka.

4. Why it interesting for a startup company to work with a large company like Absolute?

– Right Now reduces the risk capital available for start-ups . Instead, increasing investments from existing companies.

– We all large companies as a platform where start-ups can reach out. Microsoft is a platform, Apple is a platform and General Motors is a platform.

– Absolute can also be a platform for a startup company that needs a partner when they find their market.

5th Is the power of innovation larger in smaller companies ?

– Yes, absolutely. Small businesses are good at seeing the world as their own petri dish. You are your own boss and can mix up your own ideas.

– Large companies , however good at implementing things.

6. So startups companies are bad at getting things done?

– Yes. Typically seen is about three guys with a crazy idea. But if you combine it with the advantages of a large company so it will be a good partnership.

– Value for the great company to work with less is that they become more mobile. It gives them the opportunity to experiment and be agile. If you have a wild idea and fail to implement it on a large corporation to get fired.

7. What does a cooperative risk-taking by companies?

– One basic ideas behind open innovation is to reduce risks . We call it strategic experimentation. We have a streamlined process for the experimental phase and that requires no major investment from any direction.

– If you would spend six months with a large team of developers from the big company and it fails, it becomes very difficult to manage. If the result makes sense for both so it will continue.

8. How to Find you are the right company to pair up?

– We have a team that analyzes 150 fresh starts each day. There are companies from around the world in various industries. We categorize them as if they solve a problem that exists today or whether it is a problem that will arise tomorrow.

– 80 percent of companies disqualifies us very quickly, we can sum up in 140 characters. 20 percent of companies, we look more closely at in terms of such things as the founders and the technologies they use.

– We look on the company’s very startups so much noise. The trick is to filter out the noise without missing anything important.

9. Why do big companies to work with you?

– We offer an exciting environment with great people who work with exciting things.

– they can post developer groups here and take part of our network.