Microsoft re-package on the ad side by betting more Nordic. Syftetr with the Nordic ornagisationen is making it easier and more efficient for ad buyers to reach their target audience, at both local and Nordic level.
The new Nordic organization will have offices in Stockholm, Copenhagen, Oslo, and Helsinki. New Country Manager Sweden is, since the beginning of November, Richard Bildsten, who previously held various roles within Microsoft Advertising.
- I’m really looking forward to leading our sales team at an exciting time. We offer new and powerful advertising solutions in both Skype, Msn, Xbox and Outlook.com. It’s especially nice to our new email product Outlook.com is so popular among users, with more than twice as many users as Gmail, he says of the new assignment.
- We want to make it easier and more efficient for our ad buyers in a relevant way to build relationships with our users. Therefore, we create a Nordic organization where we can offer attractive solutions, locally and nordic, with a total reach of over 10.8 million, says Ulrik Krag, who also took over recently as head of Microsoft Advertising in the North.
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