Wednesday, October 16, 2013

Angela Ahrendts is chief at Apple - Swedish Dagbladet

Angela Ahrendts, CEO fashion company Burberry and will start his new job in the spring. She will be responsible for the physical stores, but also Apple’s online store. In a press release on Tuesday saying she be honored to start at Apple.

– I am deeply honored to begin at Apple and have always admired Apple’s innovations and the impact of Apple’s products and services have on people’s lives. I hope in some small way that I can help contribute to its continued success and leadership in changing world, says Ahrendts in a statement.

Ahrendts has extensive experience in the fashion industry. In 1989 she became head of fashion giant Donna Karan only 29 years old and she has been president of classic Burberry since 2006. During her time, Burberry has developed strongly. Self Ahrendts says that the most important Burberry achieved is to attract younger customers. With an annual salary of 173 million Swedish crowns she was ranked recently as England’s highest-paid manager.

Angela Ahrendts, the second peak recruitment from the fashion world that Apple is doing in just a few months. This summer, recruited Paul Denève, former head of clothing giant Yves Saint Laurent.

Apple already has also hired Enrique Atienza who has been vice president of jean company Levi.

– I’m glad that Angela will join our team. She shares our values ??and our focus on innovation and she has the same strong focus on the customer experience that we have, says Apple CEO Tim Cook said in a statement, praises while her management style.

Tuesday unveiled simultaneously Burberry his semi-annual report, where sales rose by 14 percent to EUR 1.6 billion. New head of the Burberry brand is the company’s chief Christopher Bailey and the news was at 16:30 lowered the share of just over four per cent.

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