25 years ago, the battle between Microsoft and Apple about the then young market for personal computers. Who won? Who cares. I myself am more interested in the potential benefits of replacing my two year old iPad to an iPad mini, or even a Galaxy Note.
today it’s tablets and smart phones that customers want, and the battle for market share is between Apple and the Korean rival Samsung.
Apple took the obvious lead in smartphone war in 2007, with the launch of the first iPhone. For many years led electronics giant developments in the rapidly evolving mobile market.
difference then between Iphone and early competing models such as the Nokia N95, was expansive. Lately, however, the competition began to catch up.
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terms of global market share , Samsung has overtaken Apple in the smartphone market. In the American and European markets are Iphone still strong, but again, customers have become aware of other options.
Tribute choirs have been replaced by sour faces and more people believe that Apple lost your touch when it comes to innovation and product development.
Until former Apple CEO John Sculley, has this week taken the blade from his mouth and in an interview with Bloomberg criticized the electronics giant for allowing competitors enter, and against company has not yet launched a cheaper smartphone model adapted for emerging markets.
According Ericsson Mobility Report published last month, nearly 80 percent of the subscriptions started during the first quarter of this year related to Africa and Asia. And the likelihood that the average user, for example Nigeria, Africa’s most populous country, would choose a smartphone in 6000 kronorsklassen is not great.
In the battle for market share Apple is facing some tough choices. An alternative would be to cut prices on existing products, and thus miss out on the unique high margins. Another would be to Tim Cook and his team expanded Apple’s product portfolio with a product for emerging markets, then the company would lose one of the factors that actually led to the successes of recent years: extreme finesse and an almost anorexic product portfolio.
Can you believe the rumors Reuters gleaned from sources close to the company, Apple may be about to do just that later this year by launching a series of colorful smartphones at a lower price segment.
A not entirely bad choice compared to the alternative, which is to continue on this path and ultimately see Iphone evolve into a narrow niche product.
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