Job Networking site LinkedIn announced that it now introduces the possibility for companies and advertisers to buy sponsored posts. Companies that want to reach out to a target audience of the site can buy advertising inserts, which then show up in users’ newsfeeds. This is a way for businesses to reach users who do not already follow the company’s activities on the site, and is a way to include finding new employees or customers.
Class=”paragraphIntro”> The sponsored posts works like the ads on Facebook, where the top of the post is that it is a bought post the question. Advertisers can choose to target users in a geographic area or within a particular profession. The sponsored posts will then appear on the various platforms that LinkedIn supports such as computers, phones and tablets.
– Our goal is to develop a comprehensive, professional publishing platform and create opportunities for marketers to drive business results through sharing relevant content with our members, says Fredrik Bernsel on LinkedIn Marketing Solutions.advertiser pays for postings either per click or per 1000 impressions. Statistics on the site will then show how successful the campaign has been in terms of number of visits or new follower of the company’s profile on the site. As usual, these posts be “liked”, shared or commented on by users.
A current issue is whether it will be possible to turn off the sponsored posts, for those who have no interest in seeing those in their news feed. In the present form, it will not go to avoid the posts completely, but instead the user may manually remove the ads are not interesting, or that is perceived as disturbing. LinkedIn sends word that such functionality may be added in the future, but first want to evaluate how users receive change. A not too daring guess is that the ads are here to stay. 
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