Up to proof for Apple - Hufvudstadsbladet

mobile and computer manufacturer Apple is pressed before Tuesday’s interim report. The company is struggling to keep up both margins and growth and the share price plummeted by 39 percent in nine months.

Apple has for some time been difficult to find new sellers, which can cover up for Iphones increasingly rapid retreat in the mobile market.

planning include an iWatch, a digital wristwatch, which is expected in 2014. Cheaper versions of the Iphone is also underway.

According to The Wall Street Journal’s sources are also being conducted tests on larger screens on phones and tablets. Among other tested a screen on a tablet with a diagonal of 13 inches, to today’s 9.7 inch, the newspaper reported.

Apple before Tuesday’s report confirmed several strategic acquisitions to complement its hitherto unsuccessful efforts maps application Apple Maps.

Increased pressure

A year ago, the summer of 2012, the situation was different. When was Apple’s stock heading towards record levels around $ 700, while it had been deprived of their deceased founder Steve Jobs in just over six months.

Since then, pressure from competitors like Samsung has made it increasingly difficult to maintain margins and growth.

Apple shares went at the end of last week to buy for around $ 423. It has thus fallen 39 percent since their peak in September last year and 23 percent since January.

Sales of the iPhone, which accounts for about half of revenues, have simultaneously plummeted from almost 48 million phones in the quarter that ended in December to perhaps 27 million during the last quarter, according to a survey conducted by business magazine Forbes.

Sales for Apple’s tablet iPad has followed the same trend.

Repurchase and Dividend

Apple’s stock seems to have hit a bottom in April this year, before the last interim report. Since then, the trend has turned up gently. Helping include come from a repurchase program and increased dividend.

Swedish Apple owners, approximately 9,000 people, has generally limited items that were bought 2-4 years ago, according to Claes Hembergsvägen, savings economist at online broker Avanza.

– It’s a little trickier and brokerage fees are much higher for U.S. brokers. Since making the withholding tax on dividends is less favorable, he said.

Fact: Försäljningsras for Iphone expected

Analysts expect on average that Apple’s sales of iPhone handsets fall to 26.7 million in the quarter ended in June, down from 37.4 million the previous quarter and 47.8 million in the quarter that ended in December 2012.

average forecast would be the outcome is the sale in line with how the sale looked like a year ago, before the launch of iPhone 5th

iPhone sales stood during the fiscal second quarter for nearly 53 percent of Apple’s revenue.

average price per iPhone is expected squeezed down to 590 dollars, then an increasing proportion of sales are of Iphone 4 and Iphone 4S in emerging countries. That compares with an average price of $ 613 during the last quarter.