Wednesday, July 17, 2013

Microsoft cuts the price of the tablet - Mobile

Competition in the surf flat area is very hard. In the U.S., it is primarily the Apple dominate but here in Sweden have also Samsung has a strong foothold. Other competitors have tried to take a stake but gave up indefinitely, such as LG, while others including Asus, Acer and Google with Motorola fresh fighting on.

Microsoft’s strategy to divide the Windows tiles in two versions, Pro which is a “full version” and a more limited RT version has not received any major fanfare. While we at Mobil has been critical of the time.

Now it seems that Microsoft also realized that they have to do something, and the hopeful solution lies in prices. The cheapest Surface RT model, excluding the screen protector that is also a keyboard, price drops according to Microsoft’s website from $ 499 to $ 349 dollars. The same unit, but with the keyboard, priced now $ 449 instead of $ 599.

Since its debut in October, Surface only sold 900,000 units in the U.S. during the first quarter, according to figures from IDC. Together with partners, such as Acer and Asus were sold 1.8 million units. IDC has not specified how many of those who are RT or Pro but says that the latter constitute the majority of the units sold. Whole is Windows-based plates 3.7 percent of the total market in the USA. Globally, it has a 7.4 percent share in terms of the first quarter of this year.

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