service launched today and Wimp itself mean that it is only a matter of time before users begin to demand more music services sound quality.
– We believe that within two or three years will be as natural for music services that offer lossless audio formats as it is for streaming services for film and TV to offer HD resolution.
– It is possible to stream high-definition movies for a tablet, so why should it not be possible to stream audio in better quality at the same platform and the same network?
It’s a rhetorical question, which he answers himself. An important reason why it will only now is that the record companies did not make the music available in better quality. Therefore, it has also taken Wimp about a year to prepare for the launch. Long delivered record companies to music Wimp and other streaming services in mp3 format.
Although it is about the best quality format offers (320 kbit / s), it is already compressed and since it is not possible to recreate the information disappeared so did Wimp new supplies from the record companies before they could launch.
about 20 million songs in the library, it is no small task. At present, about 70 percent available in Wimps highest sound quality. The company has chosen to focus on the songs that someone actually listened to the last three years and in that category is almost 98 percent of the songs be available. There is still something indie label, according to Pål Lumber Lund, but it’ll be coming.
– There are some collections of German tyrolermusik and the like that are not so sought after, says Pål Lumber Lund with a smile when asked what is not updated to the new format.
COMPETITION Google challenge Spotify in Europe
MUSIC Digital music boom for sale
READ ALSO Now Spotify is aiming to take over the home
The company received new access to music in better quality will also affect the sound quality for those who listen to the usual service also. About the company previously received an mp3 file from the record company have had to encode it to AAC, which is the format Wimp uses. This type of trans-coding, as it is called in the jargon, generally gives worse results than if you compress a higher resolution source file.
same time it is also true that all listeners will not hear any difference. The human ear is limited and your hearing gets worse with age, especially in perceiving the high frequencies – which damaged most of the compression.
importance of high bit rate and the differences between recognized good compressed audio and lossless formats such as FLAC and ALAC is controversial. Some say that it is barely possible to hear a difference, others say it’s huge differences. No matter which camp you belong to, one can note that a stereo system or headphones of good quality because you’ll even have the opportunity to notice the differences.
Wimp began beta testing Hi-Fi service in February. Pål Lumber Lund had expected a handful of emails from informed audiophiles. Instead, he was showered by email.
– It is obvious that there are many who invested in sound, both in the form of expensive stereo equipment and the time it takes to understand good sound.
Wimp has high hopes for the new service. Pål Lumber Lund konstarerar to the old notion that it’s geeky to be interested in the sound quality – and not geeky in a flattering way – may be starting to loosen. Today it is sold all more music on vinyl, and sales of more expensive and better headphones has increased rapidly in recent years.
While it costs even a penny to get access to the higher sound quality of Wimps music service. 199 per month would now have access to the higher sound quality, compared to 99 dollars for the regular service.
– We are happy with the price. The feedback we have received so far is that some think it is too expensive, while others say that they had been able to pay more for it, says Pål Lumber Lund.
No comments:
Post a Comment