Swedbank scraps Bart - "Boring," says axfood - IDG.se

It was a Brief History of Swedbank mobile payment Bart. This morning Dagens Industri that Swedbank put Bart in the spring.

Class=”paragraphIntro”> – Right that we will wind Bart in the spring of 2014. The decision is taken, says Swedbank’s press officer Anna Sundblad told the newspaper.

class=”paragraphIntro”> 20 000 has joined Bart according to Swedbank’s head of mobile payments, Carl Molinero. There are also so many that the Bank calculates commit a transaction.

class=”paragraphIntro”> – We have did not reach the volume that we wanted, it is a contributing factor. This applies to both the dealer side as the consumer side, says Carl Molinero to Computersweden.se.

class=”paragraphIntro”> also think Carl Molinero Swedbank gets difficult to keep the level of development required the service to be really hot among consumers and retailers.

class=”paragraphIntro”> – We have come to the conclusion that we alone may be difficult to keep the pace of development as the market is hoping for. We also believe that we need a broad solution to the area where all market players are behind. You can compare with Swish where all banks are working with the underlying infrastructure. Then, we have done studies showing that only mobile payments is not enough without the required value before and after said Carl Molinero.

class=”paragraphIntro”> According to him, bank also invested heavily to attract more chains as customers, which among other things led to Swedbank about a year ago opened to customers of other banks to join. How much Bart project cost Swedbank he can not say when Computer Sweden asks.

class=”paragraphIntro”> Comms, inter else owns and operates supermarket chains Hemköp, Willys and Price Extra was the greatest actor who used Bart, alongside the competing service SEQR from Seamless. According Axfood’s press manager Ingmar Kroon’s Bart equipment in between 350 and 400 of its stores.

class=”paragraphIntro”> – It’s their decision, and it’s sad, but we believe fortfaranade on mobile payments. We will continue with SEQR, says Ingmar Kroon to Computersweden.se.

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That so few major brands chose to give Bart the cold shoulder believe Ingmar Kroon is one of the biggest reasons that Bart has not been any success.

class=”paragraphIntro”> – not sufficient number of chains joined was well one thing I guess. There will be a greater resistance to providing a new service if not also H & M, Ikea or similar also joins, says Ingmar Kroon.

class=”paragraphIntro”> For Axfood decision to discontinue Bart does not imply any financial impact, according to Ingmar Kroon.

class=”paragraphIntro”> – An agreement Elsen can I will not go into detail, but it is their Investment in general. We lose nothing, says Ingmar Kroon.

class=”paragraphIntro”> He says that axfood learned much from Bart venture, and that they will continue with mobile payments, through the SEQR .

class=”paragraphIntro”> Although Swedbank says that mobile payments in the future will be an important area. Now they are working on with major banks shared services Swish, which later this year will begin to be used for easier payments, and with a focus on MasterCard’s Technology Master Pass, used for digital wallets.

– There is still a strategic area. And it would be foolish not to look at all the characters, the whole lifestyle is built on a love story to their mobiles. It would be unfortunate to think that this thing with mobiltetet is a fly, says Carl Molinero.

class=”paragraphIntro”> Bart was based on an infrastructure with debit cards, and worked by a camera at checkout read a qr code. Since drawn amount.

class=”paragraphIntro”> Swedbank shall now, along with Comms, determine an exact date when the service shuts down.