Wednesday, November 13, 2013

Apple bets on large screens - Swedish Dagbladet

During the second half of the next year, in conjunction with Apple’s annual refresh of its product portfolio, the company is releasing two new iPhone models with larger screens, writes Bloomberg and refers to a person familiar with the Apple product plans.

According to news agency’s source displays will be slightly bent, so that the lens is pointing down toward the edges. Apple is also working on a solution that knows difference between hard and soft touches of the screen. According to the information Apple should work with two different screen sizes in the prototype stage – a model with 4.7 inch screen and a 5.5 inch screen.

The former would match HTC One in screen size and only marginally smaller than most of the Android manufacturers top models, while the latter is rather up and sniffs the big phones like the Samsung Galaxy Note 3, which has a screen of 5.7 inches.

Rounded, or rather bent screens are also no news. Both Samsung and LG have released products with flexible OLED displays. Neither of the two companies has made any great thing of its launch and it is currently unclear whether the two products LG Flex and the Galaxy Round, will be released globally.

Apple has, as usual, not commented on the information to the news agency. According to Bloomberg’s sources, the two models are still under development and not finished. A launch is expected in the third quarter of next year. That Apple looking at bigger screens on the iPhone comes as no surprise. Similar anonymous sources, often people familiar with the production in Southeast Asia, has ruled that Apple is looking at the bigger screens for quite some time.

– Screen size is one area where Apple needs to catch up with the Android camp, said Dennis Chan, an analyst at Yuanta Financial Holding Co. in Taiwan. Innovation at component level has been a major key for Apple since the first iPhone model was released.

When Apple released their latest handsets in September, so they showed up a new strategy, which releases a new top model and instead of continuing to sell last year’s top model introduces a new phone sold a little cheaper.

According to Bloomberg’s source, the demand for the cheaper model Iphone 5C be far less than the top model iPhone 5S. As a result, Apple should have reduced its orders for iPhone 5C at its suppliers.

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