Monday, November 18, 2013

Apple is rumored to once again buy PrimeSense - the company behind Kinect - 99mac

This summer, Apple was rumored to be interested in buying the Israeli company PrimeSense. Now, a new report claims that the transaction is done.

In July, a report by the Israeli Calcalist that Apple looked at buying the company # PrimeSense. The Israeli company founded in 2005 and took, among other things, the first Kinect camera that Microsoft used. For the newer Kinect versions took Microsoft developed their own techniques. Now Calcalist back with a new report that says that the transaction is done. According to their report, a team of executives from PrimeSense recently Apple.

This summer, said the purchase cost Apple around 280 million, but now says Calcalist instead that the deal is worth $ 345 million. The reason for Apple’s interest is said to be their television venture in vardagsrummmet, using PrimeSense they can add features to check their products with the help of body movements and gestures with his hands.

technique could be used for everything from iPad to Apple TV. It would be a way to control your TV from your couch or browse a book on the iPad. Apple has its own patent pending 3D technology blog Patently Apple reported and already this summer, speculation that Apple has already licensed from PrimeSense or competitors of the Israeli company.

After working on the first Microsoft Kinect camera PrimeSense working with Asus on Wavi Xtion is a Kinect-like solution for personal computers. Over the years, PrimeSense also managed to shrink its chips so that they are now suitable for use in tablets and mobile phones.

PrimeSense offers the following statement in response to the report, reports Business Insider:

“PrimeSense leading 3D technology on the market., we are focused on building a successful business while we take 3D sensing and natural interaction to the mass market in a variety of markets such as the interactive living room and mobile devices. We do not comment on what our partners, customers or potential customers do and we touch not rumors or recycled rumors. “

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