Intel invests heavily in mobiles - Computer Sweden

Mats Clarhamn is responsible for Intel’s European investment in products for smartphones.

Over the past years, Intel has worked hard to gain a foothold in the mobile market where Arm currently has a total domination. The result so far is lean and just a couple of phones with “Intel inside” logo has been seen on the Swedish market, such as ZTE Grand X IN and Morotola Razr in.

class=”paragraphIntro”> – We sold just a little test volumes of Grand X IN and ppföljaren Grand X2 IN, we will not take into Scandinavia as it looks now, says ZTE Norse Sales Manager Nicklas Sivander.

class=”paragraphIntro”> These rulings are obviously disappointing for Intel but Mats Clarhamn responsible for Intel’s mobile efforts sees a positive future.

class=”paragraphIntro”> – This year will be sold nearly one billion smartphones in the world, and Intel is obviously this as a great opportunity and where we intend to gain market share, says Mats Clarhamn.

class=”paragraphIntro”> He says that Intel’s mobile efforts began in 2012 when it went in for what he calls the mainstream segment.

class=”paragraphIntro”> – Now we moved on and expanded to the higher segment with 14 smartphones 30 countries so there is an important investment in the communications side with 4g circuits covering 15 different bands and has a power consumption that is 20-30 percent lower than competitive solutions, and with a surface that is twelve percent less.

In the next rollout phase , the focus is on products that will boost graphics performance. Intel states that during the year 2016 shall be 15 times better graphics performance in processors generally have five times better performance.

class=”paragraphIntro”> At the end of the next year, a mobile platform called Cherry Trail which will be the first with Intel’s new graphics chips and next year will also processors which now baked into modem chips in the same package.
But Mats Clarhamn stresses that this year made great progress both to increase performance and reduce power consumption. I am talking about the processor Silvermont launched in May with a new 22-nanometer process called Tri-Gate SOC.

class=”paragraphIntro”> – It could we increase the performance three times with same energy and look into 2014, we will deliver 14 nanometers, which will be the next major step in the evolution toward higher performance and lower power consumption.

class=”paragraphIntro”> Gartner analyst Leif-Olof Wallin believes that Intel can not automatically expect to win the battle of the mobiles.
– To replace a processor in an architecture with something completely different is a huge deal. It is much design work required and should replace something that works well and where there is a significant risk that the supply is choked, it must then be very attractive price / performance.
– When designing from scratch is it greater scope to choose strategically, as Lenovo did. If you have a range of products already, it is a much bigger step, says Leif-Olof Wallin.