Photo: Axel Nilsson
If we leave the market and look at who is actually making money in the mobile industry as the front comes closer comic picture of the state of affairs. Or tragically, entirely dependent on how we choose to look at it.
The two giants Apple and Samsung Row namely home 109 percent of the revenue in the industry. These two companies are thus the only people who make money and they make money. Despite reduced – or perhaps because of – market share, Apple is king of the hill by 56 percent. Next comes Samsung with 53 percent.
There are two questions here. How can the total be more than a hundred, and how has it come to this? These two issues are interrelated. Other players are losing money, they make bad business simply and in that negative numbers are introduced into the equation, those who are on the plus mathematically end up where they are now located.
Number three on the list is Sony Mobile (formerly Sony Ericsson) with plus minus zero. Then it looks really bad. Nokia is on the minus one percent as HTC and LG. Google-owned Motorola ports down to three per cent and finally Blackberry on minus four.
Chinese manufacturers Lenovo, ZTE, Coolpad Huaewi and is not included in the calculations because it is not possible to obtain reliable data for them.
Lies, damned lies and statistics
During the third quarter of this year, Apple’s market share by two percentage points from 15 percent to 13 percent over the same quarter last year. But that did not stop the company from increasing its participation from 53 percent to 56 percent of the total mobile market. It has to do with that one actually sold more units than last year. It’s just that the number of sold Android devices increased even more.
Ever since Android began to seriously live in many a myth that Apple can not be successful if it is Android. Nothing could be more wrong. Samsung does not make their big money in the premium segment – they earn them among low and medium budget segments. It is mainly Nokia with ironing here, in that they did not have anything to offer when people switched off their old phones (so-called feature phones) to cheaper smartphones.
Things are about to change
We live, however, in an exciting time and it also time of change. Both Apple and Samsung are likely to have a fiery future.
Samsung
First up is Samsung that soon one will notice that the image they created themselves through negative marketing against Apple will not suffice when Android users find that the grass may indeed be greener on the other side. We talk when not on Apple’s part of the meadow, but the fact that other Android manufacturers are no longer going to sit still and bleeding money.
LG could have been where Samsung is today if not completely played off the cards with the first LG Optimus phone a few years ago has received the order of his. Right now we have the LG G2 for testing and it is an extremely capable phone in every way. HTC has already left the starting platform and sticks on well with HTC One which may be seen as one of the best looking phones outside the Apple world. These two manufacturers will give the Samsung Galaxy S series a real match.
This occurs while Motorola join forces with Moto G – a phone which on paper seems too good to be true. Good enough performance for the large mass everyday tasks, but with a price that will make even the cheapest plastic hook that had been fixed in time to appear as a mockery. For it will Nexus 5 in all cases from Google itself also is rude cheap (though really rude is the fact that it is so relatively much more expensive if we buy it through official channels from Swedish LG).
it will primarily Huaewi but also other Chinese manufacturers who also want their share of the pie.
Apple
Apple is a unique company in so many ways. What other companies manage to come out of nowhere and with only one model dominate so completely for several years and then continue to make all this money? It has been both a maximum score of any company ever, while still made the best quarter ever in terms of sales and eventually worked full year as only struck by an oil giant. This is a year when analysts and financial journalists competed to see who can write them down hardest.
But will it continue? Yes in all cases within a reasonably foreseeable future. Only existing customers switching up every two years is enough to sustain the company long time and as mentioned earlier, also increases sales to new customers.
But in the longer term there is some concern for the company
Android and Windows Phone have been really good. Just a year ago did I personally do not to use an Android phone at all. Cluttered and put spirit interface and an industrial design that makes you wonder if the engineers deported all designers to a deserted island Today, it is rather an exciting journey of discovery and a lot of things that we miss when we go back to our own phone.
While Microsoft has sorted out his and now it’s just a matter of perseverance and marketing subsidies. The latter has now from rainy Seattle increased many times over the past year.
iOS 7 has not helped. When you lack the classy but oplottriga interface from Windows Phone or a form that is actually consistency so that Google’s design when you use a product from Apple, you know that things are moving over there on the horizon.
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