E-tailers: "Google is a poison" - MarketWatch

13-05-14 10:51

Google is a poison for e-commerce. The mean Foot Ways CEO Daniel Muhlbach.
– Google and price comparison sites are eating up your margins, he says to Dagens Industri.

In 2011, Daniel Muhlbach skosajten footway that in a year built up a turnover of 30 million.

mid spril he bought off competitor web from The Hut for 42 million. Daniel Muhlbach hopes that sales this year lands on well over 100 million.

footway has from the outset invested heavily in marketing. But not all have gone to online advertising and search marketing.

– Google is a poison for e-commerce. In the short term, the cost of getting new customers is much lower on Google than with television commercials but you build brand recognition and no it is not possible to build a long-term sales that way, says Daniel Muhlbach to DI.

He believes that companies only use Google stops growth and die. In the long run television commercials more back for your money.

– Google and price comparison sites are eating up your margins, he tells the magazine.