Yahoo: "We will not move into it" - Computer Sweden

yesterday confirmed Yahoo earlier information about a takeover of the blog service Tumblr. Yahoo will pay about $ 1.1 billion for Tumblr, equivalent to about 7.3 billion. A majority of the purchase price will be paid in cash.

Class=”paragraphIntro”> When yesterday’s statement promised that Yahoo’s business will not mess up things that may scare users.

class=”paragraphIntro”> – We promise that we will not touch it. Tumblr will continue to operate as separate companies. Tumblrs founder, David Karp, will remain as CEO and will operate it in the same spirit as before, writes Yahoo in a statement.

In a blog post in Monday, writes David Karp that the deal is “amazing” and nothing will change. Instead, the transaction Tumblr now has the chance to grow much faster than before, according to David Karp.

Yahoo hopes the acquisition will give the company a stronger foothold among social media. Each day, Tumblr 120,000 new users and the service has approximately 300 000 million unique visitors each month.

According to Yahoo hopes now that the deal will lead to 50 percent more visitors to Yahoo’s other services and provide total visits figure of over a billion vi sitors per month.

Both companies say that they are very focused on the mobile market.

– part of our strategy is to Tumblr to remain Tumblr. As for integration will be Tumblr completely independent. We will not be using Yahoo’s brand on Tumblr, says Yahoo’s CEO, Marissa Mayer.

price Yahoo paid Tumblr is 84 times higher than the blogging service’s turnover last year ended 13 million dollars. Yahoo is therefore faced with a big challenge on how the company should increase ad revenue without encroaching too much on service design and user.

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