Google price pressures in the cloud - Computer Sweden

Google relaunching a more complete cloud service for businesses opening of price squeeze. Just last month lowered both Google and Amazon prices. On her big developer conference I / O in San Francisco, Google announced that the company now also charge by up minutes instead of hours. Amazon has not responded to sökjättens last move, but everything indicates that price pressures will continue.

Class=”paragraphIntro”> – Bring it on, Google said Peter S Magnusson when the price war is mentioned.

Two years then got the Swede job pulling together the Google spread bets on cloud services into something that could be sold as a product to businesses. The goal is to go up against Amazon, which with their services today is the market for public cloud.

– They have got ravage right freely, but we is bigger than what people think.

Today work Peter S Magnusson, head of development of App Engine, Google’s service for those who want to run their applications in cloud. Along with the recently opened Compute Engine virtual machine is the main component of Google’s cloud offering.

– The first one should note is that we’ve been doing this seriously during a very short time. Google began investing in cloud platforms product for a little over two years ago, says Peter S Magnusson.

Compute Engine is Google service for virtual servers in the cloud and the is still in some sort of public beta with no real guarantee of operation. Although Google does not recommend that the service is used for critical applications that have already including Eurovision Song Contest used the technology during the live broadcast of the final.

– If you is a known players who come out with a competing product, everyone wants to use it immediately. The truth is that when you roll out a product that Compute Engine so you can not develop it so that it is ready to use for any direct, says Peter S Magnusson.

Most of the the system that Google now wants to sell to external customers are those used internally for its own services. There they have already invested heavily in infrastructure and data centers and fiber connections. But there is a clear challenge to take something used only by Google’s own engineers and put it in the hands of millions of customers. For Peter S Magnusson and his team have, among other things meant that they had to set up systems to manage safety on various customers’ data and methods to be able to charge.

– The Great the challenge is to have terribly many customers. We have three million active applications in one system.

also true Google internal infrastructure do not always agree with what the usual cloud customer wants to buy. Where the company has had to adapt.

– We develop things we do not have internally, but the external world wants such technology to run virtual machines, says Peter S Magnusson.

regard speed and scalability, he thinks that the virtual machines is a step backwards compared to the technology that Google uses internally . In order to become a serious alternative to Amazon requires that Google continues to develop its offering to make it more complete. Customers want to be able to have all of its systems, including e-mail and office applications, from a single supplier.

addition, the company needs uproot their support organization for the should work even for companies that want to have a live person instead of a forum thread to set against the wall when something goes wrong.

– The latest year we focused pretty much on getting in place a proper support organization that can support large organizations that need a lot handpålägging. We have now, says Peter S Magnusson.