Which brand strongest? The company Millward Brown has put a price tag on the best known companies in a list called “BrandZ Top 100 Most Valuable Global Brands study in 2013.”
As a whole, increasing brand value in 2013 by seven percent, after almost a standstill in 2012. The increase is clearly visible in the auto industry where it’s six brands who engage in the “Top 100″.
exceptions are Honda and BMW both reduced by two percent. But Toyota increases by twelve percent, Mercedes by eleven percent, Nissan and Volkswagen both increase by three percent.
Outside the 100 strongest brands, it is also up, Audi increased 18 percent, Hyundai up 11 percent and Lexus with two percent.
According to Millward Brown is Toyota’s rise a result of hybrid models increased and they add value for consumers, which reinforces the brand.
BMW’s decline explained that there had been fewer launches of new models, but Millward Brown also notes that BMW has a very strong and very clear brand. BMW and Toyota have had a longstanding battle for pole position.
Audi explains the rise Millward Brown to be doing well in North America and China, the two most important markets, both of which had strong growth.
But the study also points out that the auto industry can not stay up and be too pleased to premium models do so well. Consumers expect that the technological innovations introduced on more expensive models also trickles down into the price range and the models that are targeted to younger car buyers.
Not surprisingly, it is Apple ranked as world’s most valuable brand, and it will be the third judiciously. Stone Rich Google is second and took third place just past the IMB.
LIST
Brand Value Site Search
1. Toyota 24.5 (23) +12
second BMW 24.0 (24) -2
3rd Mercedes 18.0 (43) +11
4. Honda 12.4 (71) -2
5th Nissan 10.2 (86) +3
6. VW 8.8 (100) +3
7. Ford 7.6 (*) +8
8. Audi 5.5 (*) +18
9. Hyundai 4.0 (*) +11
10th Lexus 3.5 (*) +2
Value = Billions of dollars
(*) Come not with the “Top 100″
Source: Millward Brown
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